TradingBell

Industry: Electrical, Plumbing, HVAC and Data Communication

The Customer

The customer is an independent distributor of Electrical, Plumbing, HVAC and Data Communication products since 1931 serving Minnesota, Wisconsin and South Dakota.

The Challenge

The customer has multiple store locations and publishes online and print catalog for each of their stores from the data center located at their headquarters. The customer was in need of a catalog solution to store all the product information in a central database and create custom and on-demand catalogs for each of their customers using the data and images stored in the central repository database.

Catalogs were created by store managers on the fly for customer's visiting their store locations using the data stored in their data center.

The Solution

TradingBell was selected to solve this problem. TradingBell initially converted and loaded all the data from the customer’s legacy system. TradingBell's experts also associated thousands of images to the products.

The customer now uses TradingBell’s CatalogStudio & InCat software to create custom catalogs for its customers and also uses TradingBell's ExIm tool to regularly update the pricing information from their inventory control system.

The Result

• Centralized database management from the headquarters and is used by 4 different locations for print collateral production and for product reference.
• 70% time savings in data delivery to different locations.
• Ability to create custom catalogs specific to each project.