TradingBell

Industry: Aftermarket Auto Parts

The Customer

One of the leading manufacturer and distributor of after market auto parts located in Orange County, CA

The Challenge

The customer was using an homegrown software for managing all their products and parts information for many years. Publishing was done using this system which had very limited functionality in automating catalog publishing and had no direct integration with Adobe InDesign to produce creative catalogs.

The Solution

TradingBell CatalogStudio and InCat for Adobe InDesign was selected to replace the homegrown system. A team of TradingBell engineers, worked with customer closely and migrated the entire database of product and parts information with all the attributes and images to the CatalogStudio database. With years of TradingBell’s experience, the entire migration effort was completed in less than 30 days.  Once the software was installed, an on-site training was provided by TradingBell to a group of Product Managers.

Ever since the installation and training, all the product information of the customer is maintained in the CatalogStudio database which is now the mission critical application in the company that drives sales and marketing.

The marketing department relies on the data stored in CatalogStudio’s database and uses InCat for Adobe InDesign to produce all their catalogs and marketing collaterals.

The Result

• Centralized and effective Product Information Management.
• Quick and updated information delivered to customers through multiple channels.
• Streamlined publishing process.
• 75% savings in time in publishing effective catalogs resulting in quick delivery of catalogs to customers and increase in frequency and creation of great-looking customized catalogs.