TradingBell

Industry: Publishing

The Customer

Leading publisher of Christian and Faith-Based books in the United States.

The Challenge

The customer wanted to streamline, automate, and increase the frequency of catalogs published and circulated to its customers.

The Solution

CatalogStudio’s PDF publisher was adopted as a solution and a team of engineers from TradingBell worked with the customer to understand the catalog requirements and created necessary templates to achieve required output.

The entire process of bringing the data from the current ERP system to CatalogStudio’s SQL database and auto generate the entire PDF catalog within one hour was setup for this customer within a span of 2 weeks’ time.

The Result

Today, the customer is able to generate multiple catalogs more frequently and quickly with accurate and up to date information from their ERP system in less than no time.

Industry: Electrical, Plumbing, HVAC and Data Communication

The Customer

The customer is an independent distributor of Electrical, Plumbing, HVAC and Data Communication products since 1931 serving Minnesota, Wisconsin and South Dakota.

The Challenge

The customer has multiple store locations and publishes online and print catalog for each of their stores from the data center located at their headquarters. The customer was in need of a catalog solution to store all the product information in a central database and create custom and on-demand catalogs for each of their customers using the data and images stored in the central repository database.

Catalogs were created by store managers on the fly for customer's visiting their store locations using the data stored in their data center.

The Solution

TradingBell was selected to solve this problem. TradingBell initially converted and loaded all the data from the customer’s legacy system. TradingBell's experts also associated thousands of images to the products.

The customer now uses TradingBell’s CatalogStudio & InCat software to create custom catalogs for its customers and also uses TradingBell's ExIm tool to regularly update the pricing information from their inventory control system.

The Result

• Centralized database management from the headquarters and is used by 4 different locations for print collateral production and for product reference.
• 70% time savings in data delivery to different locations.
• Ability to create custom catalogs specific to each project.

Industry: Aftermarket Auto Parts

The Customer

One of the leading manufacturer and distributor of after market auto parts located in Orange County, CA

The Challenge

The customer was using an homegrown software for managing all their products and parts information for many years. Publishing was done using this system which had very limited functionality in automating catalog publishing and had no direct integration with Adobe InDesign to produce creative catalogs.

The Solution

TradingBell CatalogStudio and InCat for Adobe InDesign was selected to replace the homegrown system. A team of TradingBell engineers, worked with customer closely and migrated the entire database of product and parts information with all the attributes and images to the CatalogStudio database. With years of TradingBell’s experience, the entire migration effort was completed in less than 30 days.  Once the software was installed, an on-site training was provided by TradingBell to a group of Product Managers.

Ever since the installation and training, all the product information of the customer is maintained in the CatalogStudio database which is now the mission critical application in the company that drives sales and marketing.

The marketing department relies on the data stored in CatalogStudio’s database and uses InCat for Adobe InDesign to produce all their catalogs and marketing collaterals.

The Result

• Centralized and effective Product Information Management.
• Quick and updated information delivered to customers through multiple channels.
• Streamlined publishing process.
• 75% savings in time in publishing effective catalogs resulting in quick delivery of catalogs to customers and increase in frequency and creation of great-looking customized catalogs.

Industry: Arts & Crafts  

The Customer

One of the nation’s largest distributors of arts and craft supplies located in New Jersey.

The Challenge

The customer is challenged with creating, managing and updating product information and producing their print catalogs on time with accurate data. Every year, it takes several months to identify, consolidate, and create the year’s catalog. Adding to this, the basic description and price for the year’s catalog was to be extracted from the AS 400 system.

The Solution

TradingBell provided a turnkey solution to the customer by consolidating and aggregating product information from various sources including extracting information from the previous year's QuarkXpress catalog, loading primary SKU information from the AS 400 system using integration tools, and helped setup the initial workflow for producing print catalogs using Adobe InDesign.

A complete analysis of the entire product line was done to create the ideal hierarchical structure of the data with categories, sub categories, and product group classifications. Products were configured with attributes to capture important product technical specification that are used in print and web catalog along with information that is used for internal reporting and business intelligence.

As part of Jump Start Program, TradingBell’s team used the fully structured and normalized data, created the initial InDesign templates, and provided all the necessary samples for the customer to get started with their catalog production along with training and support.

The Result

Today, the customer is able to create their catalog and other marketing materials with 90% less time and more accurate and up-to-date content. Direct integration with AS 400 helps bring the latest pricing to the catalog before sending the catalog files to the printer.